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Canton Fair concludes online in Guangdong

2021-04-26 08:05:19 Xinhuanet.com

The 129th session of the China Import and Export Fair, also known as the Canton Fair, concluded online on Saturday.

The 129th session of the China Import and Export Fair, also known as the Canton Fair, concluded online on Saturday.

A total of 26,000 participating companies submitted more than 2.76 million exhibits, 290,000 more than the previous session.

Xu Bing, spokesperson for the fair, said this Canton Fair has not only made contributions to unblocking the supply chain of the global industry but also injected strong impetus into world trade and the global economic recovery.

MORE DIGITALIZED

This is the third time for the fair to be held online following two virtual events held in June and October last year. Participating companies are now more experienced with using digital methods to attract customers.

The livestreaming of the fair attracted a total of 880,000 viewers, and the average number of viewers of each livestream program increased by 28.6 percent over the same period of the previous session.

"Compared to the previous online sessions of the fair, we are well prepared this year, because we have a better understanding of digital marketing, so the orders we received far exceeded our expectations," said Li Min with Guangzhou Chemicals Import and Export Co., Ltd.

Li added that after taking customers' habits and product features into account, the company has opted to focus on three-minute short video marketing, which has helped the company increase its sales this year by more than 2 million yuan (about 308,000 U.S. dollars).

Deng Moli, business manager of Dapu Fayuan Development Co., Ltd., said that by improving livestreaming techniques, virtual exhibition halls and after-sales service, the company has received a total of 30 inquiries from its customers, with the value of intended orders reaching 300,000 U.S. dollars.

The 10-day online event received a total of 35.38 million visits on its official website as participating companies have acclimatized themselves to a digital way of doing business.

Fabien Dessaint, a French buyer who has attended the Canton Fair since 2007, praised the Canton Fair's digital setup as impressive, saying its website is very user-friendly, allowing viewers to see the products from a digital marketing angle.

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